Immediately illuminate blonde and silver hair. This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.

KEY BENEFITS

• Contains optimal level of violet pigment to visibly brighten and eliminate brassiness
• Safe for daily use
• Dermatologist-tested
• Formulated without parabens, sulfates or sodium chloride
• Color and keratin treatment safe
• UV protection for hair